1960 Chrysler DeSoto Adventurer
The DeSoto Adventurer is an automobile that was produced by DeSoto from 1956 through the 1960 model year. The Adventurer name first started out a four seat high performance sports coupe concept car, but then was changed to be DeSoto’s special, limited-production, high-performance model, similar to the more luxurious and exclusive Chrysler 300. While in production, the Adventurer was DeSoto’s top-trim level car, replacing the DeSoto Custom, and offered only as a hardtop coupe in 1956. The model range grew when the coupe was joined by a convertible in 1957, and a four-door hardtop and sedan in its final year of 1960.
For its final year, the Adventurer lost its convertible but gained a four-door hardtop and sedan. Instead of being a limited edition model, the Adventurer was the top trim model range for the two series DeSoto line-up for 1960. Ram induction was reintroduced on models with the quad-four carburetor. This was also the only year that car came in variety of colors instead of its traditional white-black and gold combination. Total sales for the Adventurer line posted its best effort with 11,597 models produced.
But rumors surrounded DeSoto that Chrysler was ready to kill the brand and customers reacted by buying other brand cars. Also hurting DeSoto was its design, almost exactly like that of Chrysler, except for the grille and the blade styled tail lights, also drove consumers into Chrysler showroom where they bought the almost identical Chrysler Windsor without the fear that it would be an orphan like the DeSoto was bound to be, and soon. New was dual speed rear window defoggers, a drivers seat with five more inches added to the seat back, the Hiway Hifi that played RCA 45rpm records, and Unibody construction.
In its final year of 1961, DeSoto would offer a single car line, offered in two body styles. Chrysler announced the end of DeSoto in November 1960, with production lasting just long enough to deplete supplies of DeSoto trim on hand.